Reflection BCM111


Shall we take a look into my mind and pick out the incredibly large bits and pieces that make up BCM111

The globalisation of our world and the countries, cultures, religions and people that make it up is a tricky subject.
The village that is frequently spoken of is the community of countries and cultures sharing ideas and thoughts to each other without and impact of their location, or rather their location has no impact on their sharing.

Sharing is caring. However in this global village the negatives are evident.


It seems that many embrace globalization and this village predominantly because its considered inevitable. “There is absolutely no inevitability as long as there is a willingness to contemplate what is happening.”
(McLuhan, The Medium is the Massage, 2001)

The growing technologies that bring us together seem to drown out the voices of those who fear it.

At the moment the fears of the village are not yet blatantly in our faces (or have we just failed to notice them?)
The advance in communication has been quite the plus for globalisation. The ability to communicate with others; kilometres, days and lifetimes away from you, appeals to a majority of the global population and leaned the votes in favour of globalisation. The trades between countries of exotic food, cultures and people have slowly begun to show a major aspect in the global village. The question is, are these features going to lead to a positive outcome or a negative? And what will the impact be on the world we know today?


Multiculturalism has flourished in the awakening of globalisation, promoting the diversity of cultures; here in Australia we can see the benefits of multiculturalism in our backyards. We’ve brought down the barriers that would once have segregated our cultures, races and religions and have become much more tolerant of each other. Like McLuhan’s optimistic visions for the global village, multiculturalism can show that equality among the people is key, “gives everyone’s voice a chance to be heard and enables information to be freely shared.”(McLuhan, The Medium is the Massage, 2001)

We all would love the outcomes of the global village to be positive, however in todays world we are all sceptical and are ready to assume the worst, the utopian promise is usually accompanied by tonnes of string attached. Realistically we have to be prepared for negatives as well. Castells portrayal of the “utopian global village“ is pessimistic. He believes globalisation is a new brand of capitalism. He predicts that the village will not be a community but an organization governed by a higher collective. “the core economic activities are global – that is, they have the capacity to work as a unit in real time, or chosen time, on a planetary scale.” (Castells 2001: 52)

Whether the global village becomes a symbol for community or governed organisation we can only be sure of what it has developed into once it has done so. Its another predicament solved by Schrodinger’s cat, we can only tell that there is no single outcome unless it is observed, in that we can only truly know the results of globalisation once they have occurred.


Castells, M. (2001) ‘Information technology and global capitalism’ in W. Hutton and A. Giddens. (eds.) On The Edge. Living with global capitalism, London: Vintage.


McLuhan, M. 1964, “The Medium is the Massage”, Gingko Press, 2001 p. 16


Whitman, A, 1981). “Marshall McLuhan, Author, Dies; Declared ‘Medium Is the Message'”. The New York Times. Retrieved 19 August 2012.




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